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Ford F-150 Lightning outsold Tesla Cybertruck and was then canceled for not selling enough

dtyamada | 2026-01-14 04:31 | 789 views

Comments (63)
ButtFucker40k 2026-01-14 04:33

Jim Farley is desperate to attach himself to the pedo king. He is trying to fire the employee that heckled Trump.

Computers_and_cats 2026-01-14 04:33

Kinda sad because the Lightning was a great truck. I was going to buy a Lightning but the dealers were more blatant about their price gouging. Still regret getting my Y.

admin_default 2026-01-14 04:44

Ford isn’t worried about Tesla. They’re worried about getting left behind trying to compete with Tesla in EV when the real future is EREV. Based on Scout Motors selling 130K pre-orders with 80% for the range extender, it’s pretty clear that the customers that buy trucks want the option to fill up with gas when needed - especially when towing.

Electrik_Truk 2026-01-14 04:53

The Lightning had over 200,000 pre-orders for their EV only truck, it does not translate to sales. The future is not EREV... Its the past. Literally the Volt from 2011.

Crazy-Cook2035 2026-01-14 05:08

Im in construction management Both of These things aren’t on site for any trades

beachandbyte 2026-01-14 05:08

Ya but tow something with the lightning or actually use it as a day to day truck that does more then drive you to and from the office and you will find EREV is better choice at least until better infrastructure or faster charging etc.

admin_default 2026-01-14 05:22

The Volt wasn’t a truck and didn’t have 150mi electric range.

Electrik_Truk 2026-01-14 05:25

The tech is exactly the same.

E_Dantes_CMC 2026-01-14 05:27

Edsel outsold Cybertruck.

admin_default 2026-01-14 05:28

Not in any of the ways that matter to people

Electrik_Truk 2026-01-14 05:43

it literally is. Sure, being in a truck is different and may be a good match for people, but it absolutely is not the future. It's more of a stopgap until charging infrastructure is better. Much like the Volt was before EVs. Even then, you can get a Silverado EV that gets nearly 500 miles. The only saving grace for EREVs is possibly marginally cheaper upfront (but not in the long run)

Electrik_Truk 2026-01-14 05:47

How many site contractors are buying brand new trucks? I never see new trucks on site unless it's a construction manager lol

admin_default 2026-01-14 05:50

Yep. Anyone that actually uses a truck for truck things wants EREV. With the Scout Harvester generator and an auxiliary fuel tank, you can go 2,000+ miles on a single fill. That’s essential for heavy towing - range goes way down, way fast. An EV pulling some horses on the mud is going to die long before it gets where it needs to go.

peasantking 2026-01-14 05:52

Curious about the regret for your Y

Crazy-Cook2035 2026-01-14 05:59

Brand new trucks???? Literally tons of them They aren’t practical for many towing uses, the one cybertruck that ventured onto to our Estate build had its tie rod snap in a basic pothole Curtain wall design trades, architectural siding, concrete trades, HVAC, architectural metal work etc etc I see with newer trucks from Sierra Denali, lariats and platinum, and raptors, trd to trd pros.

Computers_and_cats 2026-01-14 06:00

Car doesn't live up to the hype. Poorly made, crap interior, crap ride, software updates suck half the time. Powertrain is ok though.

Electrik_Truk 2026-01-14 06:04

You likely wouldn't even know a Lightning was an EV if you weren't looking for it. I build rental homes and work with tons of contractors (always old trucks) and none of them know my truck is an EV 😄 Cybertruck... Different story lol

That-Whereas3367 2026-01-14 06:25

Pre-orders are only meaningful when you have a 10% non-refundable deposit.

beachandbyte 2026-01-14 06:47

At least in my experience even just light towing with changes in elevation made it a bad buy for us and we have off grid solar so free electricity at home to fully charge every night. Lightning is a great "truck" in the sense that the tech was cool, and fun to drive, but not practical if you value your time and you actually do truck things. We sold lightning for a gas guzzler at a loss and waiting for EREV.

That-Whereas3367 2026-01-14 06:50

That's like saying a model T ford and Mustang are exactly the same technology.

MUCHO2000 2026-01-14 07:24

What hype? Did you not test drive it? Terrible choice on your part. Should have shopped for a better Ford dealer.

flying_butt_fucker 2026-01-14 07:40

Unless 90% of the folks are towing all year round the REx is not necessary. This is one of those great fossil fuel industry inventions to try and keep their dying business model afloat. In China sales of REx models are sinking already as folks discover 400 kW charging is all they need.

ScoobyGDSTi 2026-01-14 07:51

>Ford isn’t worried about Tesla. They’re worried about getting left behind trying to compete with Tesla BYD, they're worried about BYD. Telsa are a nothing burger now.

JeffreyinKodiak 2026-01-14 08:05

In the US* Electric everything vehicular was a cancelled because oil companies said so. Musk helped them be able to do that because no one, not even his baby mommas like him. That’s all.

kneejerk2022 2026-01-14 08:27

SpaceX is definitely buying CyberTrucks with the intent of recycling them as a tax write off.

poissonous 2026-01-14 08:27

Hopefully it’s a mistake to pick a fight with the union over this.

Slow-Occasion1331 2026-01-14 08:41

Lightning was too expensive but they did well enough selling to big corp fleet for foremen and management. Proved the concept anyways.  Can be used as a truck. Math checks out if you put high miles on them. Watch, next couple of gens and you’ll start seeing them everywhere.  The tipping point for EV trucks is the four 4s: $40k. 4wd. 400 miles. 40 minutes to charge.

looktothec00kie 2026-01-14 12:15

It’s hard to have a 10% deposit when there’s no price. The dealerships killed this truck. I had a preorder and Ford assigned me a dealer to buy the car from. The dealer wanted $15k in markups. I couldn’t buy from anyone else. It was either I pay the $15k or the next guy in line gets to pay $15k and I lose my preorder. So I went to Tesla who doesn’t use dealers.

Kor_Phaeron_ 2026-01-14 12:26

No, electric everything was cancelled because of customer demand. Most car companies scaled down their 100% EV approach to a EV for target group A, petrol for target group B. After all car companies are in the car selling business, not in the energy business. If customers would demand steam engine cars they would build that instead.

beren12 2026-01-14 13:01

And was better made

Micosilver 2026-01-14 15:17

**If I had asked people what they wanted, they would have said faster horses** We can't act as if the Big Oil taking over the government played no role in this. [https://www.autoweek.com/news/a69904468/federal-government-retreats-from-evs/](https://www.autoweek.com/news/a69904468/federal-government-retreats-from-evs/) They cancel projects that have been paid for and close to completion - if it smells like it could be bad for oil industry. Just from logical perspective, watch this video, and think for yourself: [https://www.instagram.com/reel/DLkaMS7umc6/?utm\_source=ig\_web\_copy\_link&igsh=NTc4MTIwNjQ2YQ==](https://www.instagram.com/reel/DLkaMS7umc6/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ==)

[deleted] 2026-01-14 15:48

I used to have a model y, I can tell you all about how bad it was owning that car. What would you like to know?

Ill_Somewhere_3693 2026-01-14 16:03

The headline is rather deceptive. Yes, the Lightning sold more than the Cybertruck (any POS sold more than the Cybertruck). But Ford cares deeply about profit losses. Elon doesn’t. And he’ll will bankroll anything just for a vanity project regardless of how much it loses.

mishap1 2026-01-14 16:09

200k refundable pre-orders into \~80k sales over the last few years overall isn't a horrific conversion rate. Some claimed \~2M CT pre-orders.

Electrik_Truk 2026-01-14 16:18

It's true and I personally believe the Lightning being canceled had more to do with politics than anything. It sells pretty well for what is effectively just an F150 trim, similar to the Raptor. They had plans to modernize it with a new platform to bring costs down, but they canceled all of it.

Flimsy-Run-5589 2026-01-14 17:00

I wonder where they hide their losses in the balance sheet. It's impossible that their Cybertruck project was profitable; the development costs alone and a new factory that isn't even close to being fully utilized have already cost a fortune, and the costs continue to mount. These are precisely the reasons why car manufacturers are not highly valued on the stock market, certainly not like technology companies. Car manufacturing is extremely capital-intensive, with a high risk of failure and a strong dependence on the economy. Running costs are very high, which is why even traditional manufacturers regularly find themselves in trouble during an economic crisis and have to write off billions. However, none of this seems to apply to Tesla, at least not so far. I'm no accounting expert, but there have long been rumors that there's a lot of trickery going on. If Tesla manages to avoid reporting a loss despite this disaster, even though the Model 3/Y has suffered also losses in sales and has to be sold at a much lower margin than before, then they must have very "creative" accounting practices.

Dood567 2026-01-14 17:34

Yeah I think he got the point lol. Why are you interrogating him for more info just to prove a point that he's already agreeing with

Theyseemetheyhatin 2026-01-14 19:12

I thought it was actually a good car and not far from a model3? Is this pre or post facelift?

Computers_and_cats 2026-01-14 20:28

Yes because a couple 1 hour test drives is the same as owing the thing for a year and finding out how bad it is. 🤪

mishap1 2026-01-14 20:32

They did have the aluminum plant burn down which constrains their supply meaning they'll have to focus on selling their most profitable models which are not EVs. People liked them but absent government incentives, it's a lot harder to sell piles of them than traditional trucks which are loaded with profit.

torokunai 2026-01-14 20:40

prior to government intervention we had CompuServe/BIX/AOL etc. all in walled gardens. The internet blew all that away. Government coordination can be good resetting the contingency of inherent in free market economic development. Competition tends to be centrifugal not centripetal. Sprinkling some money on the centripetal option can work well, if it's a valid long-term change to make.

alex4494 2026-01-14 21:20

Yeah I don’t understand how the Cybertruck can be such a massive sales failure and they continue to produce it without bleeding money. Any other manufacturer would have taken such a sales failure off sale considering the waste production capacity. Compound this with the massive underutilisation of the Berlin plant and it makes no sense that they’re not haemorrhaging money.

tanbyte 2026-01-14 21:24

Holding Cybertruck sales as a bar is way too low

Billionaires_R_Tasty 2026-01-14 21:44

You think you hate it now, but wait 'til you drive it.

Computers_and_cats 2026-01-14 21:58

Basically.

nick4fake 2026-01-14 22:28

In US* you probably mean

[deleted] 2026-01-14 22:49

We got the first model y 7 seat as soon as it was available. It had a laundry list of things that should have been better rather than waiting on tesla to iterate.

JeffreyinKodiak 2026-01-14 22:56

Thank you! Edited

JeffreyinKodiak 2026-01-14 23:01

I would add that taking away money and/or the ability to develop and distribute a product is very, very relevant. In today’s corporate controlled world money very definitely influences what is the next greatest thing.

meltbox 2026-01-15 00:02

We didn’t ask the consumer. The consumer voted with their wallet. Ford took a $19bil write down. You think they wanted to do that?

sleeperfbody 2026-01-15 01:10

have a great day

therealCatnuts 2026-01-15 01:21

$40K what gas truck is selling to tradies for $40K?

Slow-Occasion1331 2026-01-15 02:16

About five years ago, a ton. The market is in a serious adjustment phase.  I’ve seen some entry level chevys with 6 foot beds for $40 in my market. Next couple of years, you’re going to see a lot more price leveling.  Btw those numbers aren’t hard. If you get 3 of the 4s, and the fourth is kinda close, that’s a big deal.  And that’s when EVs take over.

EventAccomplished976 2026-01-15 09:11

People who use a truck as an actual truck are sadly a tiny fraction of the customer base. Most of these are lifestyle vehicles so full EV is perfectly fine and saves the cost and complexity for the range extender which should make them cheaper.

0o0o0o0o0o0z 2026-01-15 23:36

The US won't let BYD into the States, they'd decimate the EV / Car industry.

0o0o0o0o0o0z 2026-01-15 23:38

> SpaceX is definitely buying CyberTrucks with the intent of recycling them as a tax write off. Pretty sure they are buying S and X's a lot as well... I mean, TBH, anything thats needed to boost quarterly numbers will go to SpaceX or XAI or whatever Proxy company.

notquark 2026-01-16 01:06

> EREV Volt failed because it didn't work and ironically it was the gas engine that was the issue. That and the dealer didn't know what to do when there was an issue.

hardsoft 2026-01-16 11:53

The NRE and tooling costs are already spent and unlike Ford, they don't have limited production capacity and something more profitable they can swap out the production line for.

hardsoft 2026-01-16 12:05

He missed a couple 4s. It's $44k plus an additional $4k.

ArctoEarth 2026-01-16 12:26

They know how to run a successful business

NoRecommendation617 2026-01-17 03:59

I heard that Musk was having SpaceX buy the unwanted CyberTrucks.

ralphyb0b 2026-01-18 18:37

I just think EV trucks aren't there yet. Towing range is crap across the board, and most people with a truck need to tow, or at the very least, haul loads in the bed.

OGFrostyEconomist 2026-01-21 06:57

Agree 100%. The Ford dealers near me wanted $20-30k markup depending on model. Ford even predicted this would be a problem and instructed dealerships not to price gouge but they did anyway. Maybe if Ford had actually enforced that rule there'd have been more sales.

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