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Tesla's German car sales drop by almost half in December

Ok-Caterpillar9092 | 2026-01-06 12:52 | 482 views

Comments (38)
Euler007 2026-01-06 13:04

The last shoe to drop appears to be Norway.

Real-Technician831 2026-01-06 13:15

Quislings stay true to tradition.

[deleted] 2026-01-06 13:22

[deleted]

Euler007 2026-01-06 13:23

Yeah I'm a bit uncomfortable that it doesn't seem to be an issue there.

Adventurous_Term_514 2026-01-06 13:23

I wish. But my fellow Norwegians seem perfectly happy giving their money to a neo Nazi who gets involved in our politics and even attacks worker unions in our neighboring country which threatens the whole Nordic model. But hey, they have low interest loans so you can drive around in the most NPC car known to man.

wo01f 2026-01-06 14:02

Imaging halving as a 100% BEV maker with a factory in germany while the market grew 40% in 2025 lol. Giga Brandenburg has still not produced 300k vehicles in a year, when two years ago tesla investors made a scence that building permits for Giga Brandenburg extension from 500k to 1 million vehicles where not approved within 6 months. They still don't come close to their current permit of 500k vehicles. Andreas Thierig, current factory manager claims they had a stellar year and is proud he exports cars into 30 different markets, he must love burning cash lol.

Megalodon7770 2026-01-06 14:02

🤣🤣🤣🤣🤣🤣

Visual-Advantage-834 2026-01-06 14:05

At least Tezzlah has pretty much reached market saturation in Norway so it can only be downhill from here,

Pre3Chorded 2026-01-06 14:15

This should bump the stock 5-6% today.

fastwriter- 2026-01-06 14:17

And don’t forget: the KBA-Numbers are registration Numbers, not sales figures. So we do not know who man Cars Tesla registrated themselves in December or 2025 overall. Pretty much every manufacturer does this in Germany to prop up the stats. Some more, some less. It’s common practice, so we can assume that Tesla does it as well. So the real sales numbers will be lower still.

EverythingMustGo95 2026-01-06 14:27

Thank you for pointing out domestically produced German Teslas; all the BYD cars were imported. And the BYD sales STILL clobbered Tesla.

Catexchange 2026-01-06 14:32

The trajectory of Tesla in the EU and related markets is a good future indicator for many US brands in those markets as the Trump admin keeps dismantling partnerships and eroding trust.

kyyla 2026-01-06 14:38

Oil money makes people immoral.

BigMax 2026-01-06 14:42

\> Imaging halving as a 100% BEV maker with a factory in germany while the market grew 40% in 2025 lol. That's the crazy part here. EV's are a growing market all over the world. And to be supposedly one of the leaders in that space, but have sales DROP is wild. It would be like the entire world deciding to take up running marathons, and shoe sales growing constantly, but Nike having it's shoe sales drop.

Affectionate-Panic-1 2026-01-06 14:43

Elon has tied Tesla to politics more than any other CEO I can think of imo. Doesn't help when he keeps tweeting that he wants to break up the EU.

Jaguarmadillo 2026-01-06 14:47

The good thing is Norway has a population of about 37 so they won’t be capable of keeping car sales up for Elmo’s car company that’s not a car company

Jaguarmadillo 2026-01-06 14:51

I’m hoping that at some point Elmo goes on a massive Ket binge and decides us Europeans don’t deserve his swasticars and pulls Tesla out of Europe completely. I imagine it like a teenage boy who finds out the girl he’s dating hates him and quickly dumps her first for some kind of glorious victory

PowerFarta 2026-01-06 14:55

Lol what else would the head of the factory say? Everything is going great mein fuhrer!

torokunai 2026-01-06 15:11

Berlin plant will just pump out / refurb cybertaxis this decade, if his plan works. Why scramble to make $5k per car when he can make $50k per car replacing Uber etc.

jailtheorange1 2026-01-06 15:18

Hold on that means they lost not far off 2/3 market share in a year??

wo01f 2026-01-06 15:33

Yes, from 9,9% of the BEV market to 3.6%. https://eu-evs.com/bestSellers/DE/Groups/Year/2025 https://eu-evs.com/bestSellers/DE/Groups/Year/2024 Ford sold more BEVs in germany than Tesla :D

pzerr 2026-01-06 15:57

It is a country of 6 million. While they are high adopters, they are 1 percent of European markets.

Thinklikeachef 2026-01-06 16:16

I thought it was a rush to get in on EV credit? VAT exemption phase‑outNorway’s famous 25% VAT exemption on new EVs is scheduled to be reduced in 2026 and fully removed from 2027 under the government’s 2026 budget proposal.���The VAT‑free price cap is set to fall from 500,000 NOK to 300,000 NOK in 2026, meaning more expensive EVs will pay full VAT on a larger share of their price even before the exemption disappears.���

EarthConservation 2026-01-06 16:31

Norway is a wealthy nation, one of the wealthiest per capita in the world, that got that way through a wealth of natural resources, mostly fossil fuels and metals (highly pollutive), their fishing industry (highly pollutive), but also stock trading. The nation, through the Norwegian Wealth Fund (GPFG), used the excess capital these industries raised (mostly oil extraction and refinement) to essentially invest in the stock market. Their natural resource exports generated a surplus of money that they could invest on account that they had a relatively small population to support. The stock market soared, as did their nation's wealth. When it comes to Tesla, Norway was a big investor early on as they began their national transition to EVs, utilizing (I believe) the largest EV subsidy in the world. Pretty easy to implement such huge subsidies when your nation is so rich. This is where they suddenly seemed to get the image of being a very environmentally conscious nation. However, their reason for the EV transition had little, if anything, to do with the environment. It had to do with reducing living costs in the nation while generating more wealth through fossil fuel exports. Norway has a massive surplus of cheap electricity production through the nation's ginormous hydro electric production capacity, and more recently wind energy. This green energy capacity was built on account of Norway's specific geography that enabled large scale cost effective construction and operation of these green energy plants. They produce so much electricity at times that on occasion they give it away to customers for free. Petrol products, meanwhile, are extremely expensive across Europe and in Norway. Therefore, if Norway could use electricity to power their personal vehicles, and export the extra petrol to other European nations, then they served to make SIGNIFICANTLY more money off that petrol their people no longer needed to use themselves. The nation makes more money from the oil exports, and the people all save money on transportation fueling costs. Ironically, Norway has massively benefitted from the Ukraine war as it caused oil / petrol / natural gas prices to climb across Europe... where Norway not only saw their existing fossil fuel exports increase in value, but through the adoption of EVs, was able to increase the amount of exports. As to implementing EV infrastructure, that was easy in Norway. They have a relatively small population that's primarily localized around the southern section of the nation, with only a handful of major highways stretching through the less populated areas, making DC fast charging infrastructure extremely easy to implement. Also, a high percentage of their residential is detached homes with access to a plug for overnight charging. Many of their homes have garages. The Norwegian wealth fund currently holds a 1.1% - 1.2% stake in Tesla (along with other EV companies), which they've no doubt made a bundle of money on given that Tesla stock soared so high and so fast, and is currently so over valued. They GPFG did vote against Musk's $1 trillion pay package, but that was likely on account that they correctly believed that Elon Musk couldn't leave the company either way, and this package would eventually cause shareholder dilution and a severe reduction in shareholder voting power, ceding more power to Musk. However, this vote doesn't seem to have been such a big deal to them that they felt the need to divest from Tesla in the slightest... which AFAIK, they haven't. No matter how many Nazi salutes Musk has made or support for far right parties he's given across various nations. Norway isn't part of the EU, and seems to have no loyalties to supporting industry in other European nations; such as the German car industry. They have, however, been very adamant about creating deeper trade ties with China. They have happily adopted Chinese vehicle imports into their nation, starting with mass imports from Tesla's Shanghai plant, and being an early adopter of other Chinese brands. They clearly have hopes of increasing their exports to China and increasing Chinese tourism to Norway, They've even been pushing to export their art/artists to China, including music talent. Go figure. Now I'm not saying Norway is evil... they're doing what anyone would do. They're trying to increase their wealth. What I am saying is that it has very little to do with the environment. That said... Norwegian people... the supposed eco-conscious folk... have some of the highest per capita rates of flying and boating in the world. These two activities are some of the worst things one can do for the environment. For Norway... their main agenda is wealth and luxury. Not the environment.

Pancheel 2026-01-06 16:38

If tesla made new models they would had better sales. But Tesla isn't about cars anymore, it's about stock pumping.

jailtheorange1 2026-01-06 16:41

Even the 9.9% is vastly less than I thought it would be. How is this company still solvent?

Adventurous_Term_514 2026-01-06 17:17

This certainly played a significant role in the last quarter of 2025, but Tesla has had good sales numbers in Norway for most of the time after Elon’s very public Nazi behavior.

shoot_first 2026-01-06 17:46

Well, I ain’t reading all that, but here’s an upvote for the time that you took to write it. ⬆️

edgefull 2026-01-06 18:27

aw.

FlagFootballSaint 2026-01-06 18:35

Supporting an imperialistic leader  who openly threatens to invade Europe does the trick. No, the leader I refer to is not Putin.

Legal-Actuary4537 2026-01-06 19:17

autonomous cars are not legal in the E.U. at the moment and the road to regulation is not certain.

Thinklikeachef 2026-01-06 19:19

I saw this in another thread: However, this is clearly temporary. Most of Tesla’s growth in Norway in 2025 came from the last two months of the year. That’s due to Norway changing its EV incentives in 2026, **making more expensive EVs, such as Tesla’s, ineligible for some tax incentives**. It resulted in pulling a lot of demand forward into Q4 2025 for Tesla, and consequently, it should make things difficult for the automaker in 2026.

Adventurous_Term_514 2026-01-06 19:51

Hmmm. I sure hope it had a very serious effect. I guess we’ll se later this year

Erich_Ludendorff 2026-01-07 00:14

This is spot on. Norway is a unique edge case in so many ways and you basically hit all the points.

techbunnyboy 2026-01-07 06:08

Who the hell is buying this crap!!

ScoobyGDSTi 2026-01-07 12:03

Absolute load of horse dung.

Terran571 2026-01-07 18:31

The useless Tesla board needs to remove him.

PalatinusG 2026-01-09 08:32

You don’t still believe that bullshit do you?

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