Ford Aims for Revolution With $30,000 Electric Truck

Back to sleep.

Tesla should have done what Slate is doing now with that little EV pickup. If they did that instead of CT, they’d be making a killing right now.

And also if they’d fired Elon before he sieg heiled his way into eternal infamy.

Ford CEO took a page from Elons playbook and said a bunch of stuff but showed no tangible proof of anything.

Idk...granted nothing tangible as yet, but they did a decent job with the Maverick, and delivered on the Lightning too (other than it's prohibitively expensive). I don't think it's comparable to Elons daily BS Ford sb able to deliver a decent "budget" EV truck.

>they’d be making a killing right now Nah, they wouldn't. Tesla/Musk only cares about share price. In general, they really just don't seem to care about their vehicle business. They've been spending the bare minimum on resource on it. And no wonder, given that 90%+ of the share price has nothing to do with cars. If they wanted a company that cared about cars, then they'd be looking at a market cap of less than $100 billion, but the market cap is currently up around $1 trillion. CT, had it been successful, would have been a higher margin vehicle, so I guess that's why they went that route. At the time they announced it, they were still pushing this idea that Tesla vehicles would take over the world. It was unveiled in 2019, and then in early 2021 is when they started making that 50% CAGR on vehicle sales guidance. However, in general, the CT was primarily just a way to get people talking about Tesla. All Musk/Tesla wants, given that they're not actually delivering on their vaporware, is people talking about the company and buying the stock. Occam's razor. It really is that simple.

Maybe Ford is going to buy Slate. 🤷‍♂️

Not terribly surprising, as the head of the project is Doug Field, former senior VP of engineering at Tesla. I hope that Ford is more serious than Tesla. There’s some room for hope, as Ford really is a car company as opposed to a robotaxi/AI/RobotiX company.

Is it going to look and drive like a dumpster?

Tesla's pickup truck is a joke... But both Ford and Tesla played this card before. The Cybertruck was going to be like $40,000, and the F-150 Lightning had some STUPID sticker price, also near $40,000. You could never buy either vehicle at the "press release" price. Once bitten, twice shy. Fuck Ford. I'll believe it when it's available to test drive at that price.

Only 2 more years…. Maybe….

Doug Field left Tesla in 2018..thats an eternity ago in EVs... By your reasoning, he was also a former Ford Prod Dev engineer....back in the time i was doing my degree...🤣😂

And suddenly $55k....

Its just suprising. They were ok ripping people off with the Lightning prices. Guess they figured out not enough people could afford that. I also think China is scarring them. Guess we shall see.

Ford has a lot of learning to do on the EV front. The Lightning was just a first cut to get something out there, and there were undoubtably a lot of development costs that had to be amortized quickly over a limited run of vehicles. The new platform seems to have been in development for several years, and that’s a good thing. They’re making the right noises, albeit in a very vague way. Too bad Ford no longer makes sedans or wagons for the US market. Or maybe they’ll revive the Country Squire. A guy can dream, right?

U know Tesla is really a car company too, just a shitty one with an u hinged part time CEO who has lost his focus on innovation in favor of Twitter battles with Sam Altman.

not that much learning considering how much they invested in Rivian

Rivian was definitely a learning experience. As in, “Oh no! Not another Learning Experience!”