If our retro-futuristic diner turns out well....

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has anyone an idea how much profit a single diner is able to make? can this grow into a profit center or is it mainly for marketing purposes?

Probably still won’t justify the 100+ P/E Wait — ROBOT restaurants! 🚀🌕

What about Mars?

A question that occurred to me as well. I've been thinking that there could be a market for "destination" superchargers, but I was thinking it would be better close to a highway exit on a heavily traveled route. Big enough to have separate sections for quick in-and-out, through diners, to full restaurant, even motels with level 2 charging. Not sure this idea has enough profit margin to be a big deal. I'm told that gas stations usually make more money from candy, coffee and other stuff than from gas.

You mean the store that sells locally sourced high quality burgers in LA for less than $15? Those are businesses that will chew through a lot of money, especially depending on where they are. People will go to a Supercharger not because its cool but because they need Electricity anyway.

You mean how much loss? They sell far cheaper than anyone else for locally sourced high quality goods. Its a marketing gag.

The people who bought apartments with windows now facing the back of those movie screens must be livid.

You are told that, because it's true. A typical gas station will make margin of anywhere between -2% to +10% on their gas, with it tending towards 0%. Yes, that first number is correct. They will sometimes take a small loss on their gas just to drive more people in. The reason is simple. They can make up to 70% margins on their drinks, especially coffee. They will make up to 70% profit margins on their food. And so on. So while most of their revenue is definitely gas, their profits come from pretty much everything else. It's pretty much an 80/20 in both cases. Nearly 80% of the revenue comes from selling gas, but only 20% (at most) of their profits come from there.

This leads to an interesting calculation if the same is true for charging. The food etc gives higher margins, but if they can't maintain throughput at the charging positions, what does that do for the number of diners? And the margins there? For a gas station, the actual fill ups are quicker, and the traffic thus higher. I'm reminded of the early days of McDonalds and the film about that, and how the popularity of diners decreased, less about how much people wanted them, than how the owners realized how the profit margins soared when redesigning them for throughput. I'm sure there is a science for this, X number of TAM (total addressable Market) y for throughput, (which is going to depend on TAM) z for various margins, and so on. I've heard again and again, (and I know myself) how much people HATE dealing with stealerships, which doesn't make much difference when they were mostly the same, but what happens when you are presented with an alternative? Is Tesla's success more about the design and function of the vehicles than not feeling like a sheep to the sheering?