Tesla's answer to a murky EV future: Shrinkflation
Tesla [has an answer](https://finance.yahoo.com/news/teslas-answer-to-a-murky-ev-future-shrinkflation-100055656.html) to the end of electric vehicle tax credits and slowing sales: slightly cheaper EVs. The electric automaker [unveiled lower-cost versions](https://finance.yahoo.com/news/tesla-to-reveal-cheaper-model-y-in-response-to-loss-of-tax-credit-131941343.html) of its bestselling SUV and sedan on Tuesday, in an event [whose teaser ginned up more excitement](https://finance.yahoo.com/news/tesla-stock-slumps-after-initial-jump-on-x-posts-teasing-product-launch-reported-to-be-cheaper-model-y-143110706.html) than [the double feature](https://finance.yahoo.com/news/tesla-reveals-slightly-cheaper-standard-184745030.html?fr=sycsrp_catchall). Wall Street appeared to like the announcement (+5%) more before people learned what it was (-4%). Tesla is a (cheaper) car company again. And while more competitive prices may goose vehicle purchases, the late turn toward affordability is a curious choice when Elon Musk's company [is supposed to be on the verge of a grand AI transition](https://finance.yahoo.com/news/teslas-tax-credits-are-ending-but-the-ai-benefit-is-only-beginning-100056802.html). This is like a tech giant celebrating its discounted smart speaker just before the hyped release of a superintelligence app. Why invest in a lesser version of a VCR when your best people are busy building a streaming service? Sure, there is [a business case to offer products](https://finance.yahoo.com/news/tesla-teases-tuesday-event-focus-043556880.html?fr=sycsrp_catchall) at lower price points, especially now, to make up for the disappearance of the $7,500 EV subsidy from the government. And with that math essentially canceling itself out, we are back to a slightly less premium car for the same amount of money. Call it "[car price shrinkflation.](https://finance.yahoo.com/news/teslas-answer-to-a-murky-ev-future-shrinkflation-100055656.html)"