BYD Shark 6, great for advenutre...whatever that is...

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help us dyslexics out here?

So clearly, the Ad works brilliantly...

You cant park there mate... Oh Chinese translation

Huh?

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Who signs off on this shit?

When a dyslexic tries to help a dyslexic.

>I think op is taking a stab at that the range set by the manufacturer is based on optimum operating conditions. Clear typo actually

Typo

Well, well damn I feel silly.

I feel like this is intentional. We’re all staring at an ad on reddit. It’ll be all over Facebook too. It’s exactly what they want.

I see it now lmao

That’s adventure in French


The shark uses petrol to charge the battery. It has a very high claimed range with both battery and fuel. Much better than my diesel Ute. And yes typo.

Never trust a Grphic Desgners spelling. Source Graphic Designer

I'm hnugry for andventrue too!

So now we will be flooded with ads that include intentional grammar mistakes. Great.

Get bogged in record time with your new 3 ton ute

The levels of approval this had to go through and still get published….

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I’d own one of these over the Tasman!

So one fuckwit ad agency manager, one overworked underpaid graphic designer, and one dude from BYD who has English is their 2nd language…

it represents BYD Australia’s operations.  i also noticed BYD website, some dealer location URL points to the middle of the Pacific Ocean, with no actual address.  while the car’s are decent quality, Australian operations are largely smoke and mirrors.  currently dealing with them regarding a warranty issue for BYD Seal myself, and it’s clear how much of a cluster fuck they are.  all’s fun and games until you need genuine post sale support.

Sounds about right.

What a disaster. Someone is gonna get their arse kicked at whatever advertising agency pumped that out. I spent my career doing large format ooh and bus backs etc. How does something like that get past the proofing process? Clearly there was none. 😢

I'm seeing a huge amount of these cars on the road. 18'000 sold last year, the same as the Triton which is pretty impressive.

*sings off on this shit

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The word "adventure" on the back of the bus is misspelt as "advenutre"

Thanks. The harder I looked, the more stupid I felt.

Wouldn't be Chinese without a spelling mistake. I'd love to see the owners manual.

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Poor bus 😂

That's Australia for you haha!

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The marketing people who gave the brief, the graphic designer who created the ad, the marketing people who subsequently signed off on the artwork.

Yeah - there is a vibe of general incompetence.

https://preview.redd.it/kvc0wn2cjwpg1.jpeg?width=3000&format=pjpg&auto=webp&s=f0ea614688c9677823e8ff394dcc2f64d62c0843

Literally tunnel vision looking at the same design for a whole day, always need the 2nd pair of eyes to notice the obvious spelling mistake

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Akchually we say aventure ☝🏻🤓

THERE ARE DOZENS OF US (it’s the word adventure it took me a min too)