Postgraduate Research Survey!
Hi all , I hope this message finds you well. My name is Hallam and I am currently conducting a postgraduate business research thesis/dissertation on the subject of social media marketing and consumer purchase intention in the electronic vehicle industry. The research is designed to test whether social media marketing positively influences consumer purchase intentions in the industry and will assess to what extent such influence can be explained through key contributing variables such as brand image, brand awareness, consumer trust, consumer relationship quality and the spread of electronic word of mouth. I have selected the consumers of three EV brands in the UK to collect such data (TESLA, POLESTAR & BYD) I would be hugely grateful if anyone who owns/has purchased from one of the brands selected could take 10 minutes to fill out the short anonymous questionnaire accessed through the link below. Survey Link: https://qualtricsxm4vtn7vq7n.qualtrics. ... K4qzZdOh7g The survey will be closing on the 01/07/24. For more information about the specific research project and data collection purpose, please read the attached participant information sheet and privacy notice. participant information sheet: https://docshare.me/solutions/shared/vi ... b7522.docx University privacy notice sheet: https://docshare.me/solutions/shared/vi ... 88971.docx It would be great to get as many participants to contribute towards this research as possible, to be able to draw a unique set of strategic insights and conclusions from a varied data sample. For any questions feel free to email me via the details provided on the project participant information sheet. Thank-you for your time and valuable contribution. Autos & Vehicles